Chris Christensen White on White Dog Whitening Shampoo, 3.8 L, Bleach-Free Colour Correction

Chris Christensen White on White is a one-gallon dog whitening treatment shampoo designed to neutralize yellow stains and brighten coats without bleaching agents.

• Color-correcting treatment within a shampoo — targets unwanted yellowing that cleansing alone may leave behind.
• Made for white and mixed-color coats — brightens white fur and enhances darker colors.
• Lasts up to 4 weeks — keeps the color-correcting effect in place between baths.
• Suitable for puppies from 8 weeks — helps address stains from everyday puppy activities.
• Purple shampoo that does not stain hands, towels, or tubs — makes bath cleanup straightforward.
• Made in the USA and created for show dogs in 1996 — brings a color-correcting shampoo history to home and professional grooming.

Yellow staining can remain on a dog’s coat after a regular wash, while everyday dirt and marks can affect a coat’s appearance. White on White is made for those grooming situations, from urine marks during potty training to stains picked up at daycare or the dog park. Its color-correcting treatment is formulated to neutralize unwanted staining while maintaining coat texture.

What kinds of stains is White on White made to address?

White on White is designed to neutralize yellowing and stains that ordinary cleansing does not remove. The treatment addresses marks from grass, saliva, clay, food, and blood, as well as urine stains. The shampoo is intended to brighten and whiten the coat while leaving its texture unchanged, with a soft-to-the-touch finish.

• Targets yellow stains as part of a shampoo treatment.
• Made for stains associated with potty training, daycare, and outdoor play.
• Designed to leave the coat soft to the touch with a brilliant sheen.

Can it be used on coats that are not all white?

Yes, White on White is made for both white coats and mixed colors. Along with brightening white fur, it enhances the vibrancy and sheen of black, brown, and red coloring. This makes it suitable for multi-colored breeds as well as white-coated breeds such as Maltese, Bichon Frise, and Samoyeds.

• For mixed-color coats, including black, brown, and red areas.
• Examples include Border Collies, Rough Collies, Beagles, and Cavalier King Charles Spaniels.
• For porous coats, a strand test is recommended before use.

Is White on White suitable for puppies, and what should follow the bath?

White on White can be used on puppies from 8 weeks of age. Its color-correcting treatment is made for common marks from puppy routines, including urine stains. For best results, Chris Christensen After U Bathe is recommended after shampooing to rinse away residue, condition the coat, and add moisture.

• Contains no bleaching agents, harsh chemicals, or softening agents.
• Does not rub off on hands, clothing, or furniture.
• Its color-correcting effect lasts up to 4 weeks.

What size is this shampoo, and who is it made for?

This listing is for the 1-gallon (3.785 L) size, intended for professional use. A 16 fl oz (473 mL) size is also available for at-home grooming. Chris Christensen created White on White in 1996 as a color-correcting shampoo initially made for show dogs; it is used by professional groomers, show exhibitors, and dog owners.

• One gallon for professional grooming use.
• A 16 fl oz size is available for at-home use.
• Made in the USA.

White on White is a fit for dog owners and grooming professionals caring for white or mixed-color coats that need color correction for yellow stains and everyday marks. Its one-gallon professional-use size and coat-brightening shampoo treatment make it suited to regular grooming routines.