Lillian Ruff PRO Formula Brightening Dog Shampoo, Gallon with Pump for All Coat Colours

Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo is a concentrated whitening shampoo for cleansing and brightening dog coats, supplied in a gallon-size bottle with a pump.

• Made for white and colored coats — brightens fur and helps remove stains and discoloration.
• Concentrated violet pigments — a small amount goes a long way.
• Odor-eliminating formula — helps leave a lingering coconut aroma after bathing.
• Aloe and provitamin B5 — included in a formula intended to provide dry-skin and itch relief.
• Rich lather that rinses easily — supports a straightforward bath routine.
• Made in the USA; pH-balanced, gluten-free, sulfate-free, paraben-free, cruelty-free, and vegan.

Bathing can help refresh a coat when it looks dull, has visible discoloration, or holds onto odor. This shampoo is designed for dogs with short or long coats and is suitable for coat colors beyond white, making its brightening formula relevant for a broad range of dogs. Coconut extracts add a coconut aroma, while aloe and provitamin B5 are included for the product’s dry-skin and itch-relief purpose.

What does this shampoo do for a dog’s coat and odor?

Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo cleanses and brightens coats of all colors while helping remove stains and discoloration. Its rich lather rinses off easily, and the formula is intended to eliminate odor. The coconut aroma is designed to linger after washing, leaving a noticeable scent as part of the bath experience.

• Suitable for short- to long-coated dogs.
• Brightening is not limited to white fur; the formula is made for all coat colors.
• Coconut extracts contribute the product’s coconut aroma.

How does the brightening formula work?

Concentrated violet pigments are the formula’s brightening feature, so only a small amount is needed for each use. This concentrated format is designed to provide whitening with minimal product. The shampoo also builds a rich lather that rinses away effortlessly, pairing coat cleansing with its brightening purpose.

• Violet pigments are included for coat brightening.
• The lather is made to rinse off easily.

What is included, and what standards does it meet?

The product comes as a gallon-size shampoo with a pump. Its formula includes aloe and provitamin B5 and is intended to help with dry skin and itch. Lillian Ruff says its products are made to human standards and formulated for pets, and the brand serves professional veterinarians and groomers around the world.

• Manufactured in the USA.
• pH-balanced, gluten-free, sulfate-free, and paraben-free.
• Vegan and cruelty-free.

This shampoo suits dog owners looking for a concentrated bath formula for short or long coats, including coats that need brightening, stain and discoloration care, or odor removal. It is formulated for dogs of every coat color, with a gallon-size pump bottle for dispensing during bath time.